Less is More! Couldnt agree anymore with Luke. Few pictures, white background, and reverse type that portrays a clean simplistic feel, where in most cases is easily navigable. However you need personality. You need to appeal to your audience, engage them somehow. If using a lot of text and few pictures, create placeholders for them as described on page 176. Think about your logo or identity when creating a site. This usually will effect the color scheme of your site. Try and incorporate as much as you know about the company as you can in your design. If your logo is a monster, maybe have a few illustrations of them on your page. This is where you can be creative to engage your visitors and potential clients. A bad color scheme will not attract anyone so be careful. Test out several schemes. Neutral aand low values are pleasing to the eye. However bright and vibrant colors might work for active people or firms dealing with sports.

The order that i closely work with when creating a website goes as follows; You need to determine who your audience is first. So, either have a meeting with your client or have something sent to you so you have an understanding. Next research past designs, other websites, anything having to do with your topic. Then you can start with the mockups. This is for different layouts that will make up the overall look. Within those comps incorporate a navigation system. Determine best and cleanest looking and most efficient location for them. After all of that is done, mess around with some color schemes. I tend to stay neutral for my projects, but if a client wants a different color because of their logo or identity just check that color with different browsers. Now your ready to turn on your pc and go to work.